I recently began reading Malcolm Gladwell's, What the Dog Saw. In the first chapter Gladwell takes an in-depth look at brilliant marketer Ron Popiel, founder of Ronco, and inventor of popular kitchen gadgets such as the Showtime Rotisserie & BBQ. While I found it interesting to learn about the Popeil family legacy of inventing and entrepreneurial spirit, what fascinated me the most was the fundamental reasons behind Popiel's marketing success. Gladwell attributes Popeil's empire to the fact that Popeil consistently positioned his products as the star of the show. Popeil designed ...