First, let's clarify what Local Search is and is not: Local Search is where your business is listed on a directory by location, or listed in "local" results on search engines - like when someone searches for "web design company in warsaw, indiana". Local Search is not the same as natural search engine rankings or Pay-Per-Click advertising. What are the benefits of being listed? Being "everywhere" contributes to your website's credibility in the eyes of Google and other regular search engines. Thus, it tends to improve your natural search engine rankings over the next 6 ...