We've been doing a lot of re-branding exercises here at Effect lately. Our graphic designer has been testing multiple new logo concepts. Yesterday he printed out some logo variations and taped them to the wall for us to look at and give feedback on. I found myself looking at the logos differently depending on where I saw them (online vs on the wall). In addition, having the wall logos spurred some lively conversations surrounding the new  ideas. It was interesting to see how some people perceived different design elements and it also gave us the opportunity to ask other people who came ...