Chances are you have used an app built with Adobe Air technology. From organizing your Twitter stream to ordering pizza online, Adobe Air apps have been increasingly popular and have a wide array of uses.  When it comes to using Adobe Air apps to interact with your customers the possibilities are endless. Let's start with how Adobe Air works. The Basics Adobe Air which stands for Adobe Integrated Runtime was released in 2008. The technology allows developers to create rich internet applications (RIA's) that will work the same way across all operating systems (Windows, Mac, Linux, ...