Is reputation monitoring important in my case? The question really isn't "Is it important?", but: "How important?". Let's look at some stats: 90% of business purchases start online - Forrester (and that was 2007!) 83% of businesses use the Internet to research and find potential vendors - Enquire: Business to Business Survey 84% of consumers surveyed said that browsing reviews influenced their decision on whether or not to purchase a product or service. - Opinion Research Corporation If you are a capital management firm investing millions of dollars of clients' ...

Before reading this blog: This blog assumes you know the basics of how Pay-Per-Click increases website traffic. If you are not sure what Pay-Per-Click is, please read "The Difference Between SEO and Pay-Per-Click" first. Google Adwords reaches the most people. Yahoo Search Marketing is #2. MSN Search Marketing is #3. Start with Google Adwords. Look before you leap. Formulate your ROI equation to estimate investment and return. It may look something like this: I want ____ new customers per month from Pay-Per-Click. x historical sales conversion rate of __% = we ...