First, let's clarify what Local Search is and is not: Local Search is where your business is listed on a directory by location, or listed in "local" results on search engines - like when someone searches for "web design company in warsaw, indiana". Local Search is not the same as natural search engine rankings or Pay-Per-Click advertising. What are the benefits of being listed? Being "everywhere" contributes to your website's credibility in the eyes of Google and other regular search engines. Thus, it tends to improve your natural search engine rankings over the next 6 ...

Customers decide if they're open to working with you within a split second of seeing your homepage. Could you get more leads out of the traffic you're already getting? Take 15 minutes today and ask 3 people outside your organization to go to your homepage and answer these 3 questions: What do we do? Who are we for? What does one do next? If you pick people not familiar with your organization, you'll be able to rate your site's effectiveness by their answers. Like anything else, there are exceptions. Perhaps your target audience is so narrow that only your specific audience will ...