Let's take a look at the search engine landscape. The objective here is to understand where focus your marketing efforts. Which search engines do people use? 86% Google 6% Bing 5% Yahoo 2% AOL 1% Ask These numbers have been averaged over the past 6 months (November 2009 through April 2010). We've not included the "Other" category because it's less than 1% and these numbers have been rounded. Source: StatOwl What's the story on each? Google continues to grow and weave together it's various search venues like Maps, Products, Images, Twitter, News. There's no end in ...

Many companies are not aware of the full gamut of search engine optimization (SEO) methods that build long-term reputation and ranking.  Are you aware of the more advanced SEO methods beneath the surface - waiting to be leveraged? You may reevaluate your strategy after reading this blog. First of all, let's make sure we're on the same page: You never pay a search engine for ranking (You do with Pay-Per-Click however. Learn about the difference between SEO and PPC here.) Effect's definition of search engine optimization: The process of proactively influencing the growth of your ...