We asked Linked In members of the "Marketing Executives Group": What's the #1 thing you need to figure out about the web? Over 100 marketing professionals responded. We've sifted through all the responses to group and quantify them into an insightful list. Here are the top things marketing professionals want to figure out about the web in descending order: Understand who your target audiences are and how they see and use the web. How to measure ROI. Have a strategy for how the web should work in the overall marketing plan. How to leverage Social Media effectively. How to ...