We understand the mounting challenges that you as marketers face in today’s economy. In order to succeed in a digitally focused world the web must be at the heart of your integrated marketing efforts. To help you explore some of the ways the web can provide increased awareness and better interactions with potential customers we have recently published our white paper entitled The Role of the Web in Integrated Marketing. Topics  include: Examples of integrated marketing success stories Establishing SMART goals Measuring effectiveness Design and implementation Utilizing ...

Google has begun to add links to web page snippets on search result pages. Now people can not only click on the top link to go to the main page, they can also click on a link within the snippets to go to a specific section within a page. Here is an example of a listing that includes the additional links: Because these added links act as additional calls to action for your visitors, it is important that you take the appropriate steps to help ensure these new links appear. According to Google's Raj Krishnan, "There are a few things you can do to increase the chances that they might ...

Your boss doesn't pay your salary - your customers do. Keeping your customers happy is the main goal for all marketing and sales activities, including customer service.  Recent technologies have given customers more power than ever before, thus making sure your presence on the web exceeds their expectations has become mission critical. Scott Monty, Ford Motor Co. head social media guru said, "As business becomes more fierce, margins shrink and barriers to entry are almost nonexistent in some areas, the competitive advantage that many companies can leverage exists in an often-overlooked ...

As you may have noticed things are a bit different here at Effect. We've shifted our focus and expanded our offering to better help our valued clients leverage the full power of the web with our holistic approach. Our new vision was the catalyst for our new website which features success stories, white papers, and this newly focused Marketers Annex Blog. All of this was made possible by the hard work and innovation from the entire Effect team and our partners at Spearhead Marketing and Sales. Thank you to everyone who was involved! Please take a moment to browse our new site and ...

Utilizing Flash web design is a great way for marketers to tell their story and convey their message in a meaningful, engaging way. Flash enables marketers to deliver rich content that creates an impressive visual experience. Good Flash-sites load fast and allow for a smooth interaction. Flash web design or motion graphics can be used to explain complex or detailed processes that are often best expressed visually. It allows quick, precise communication that generates true understanding. We recently helped Construct Solutions, an Indiana commercial roofing company, demonstrate to their ...

I subscribe to a lot of blogs that I love to read on a regular basis. They range in topic from online marketing and web strategy to dog rescue and advocacy. But there is one thing they all have in common - sticky content. Sticky content is created from a mashup of valuable information in an easy-to-read format that makes you want to return for more. By creating content that is sticky you are increasing your readership through RSS and email subscriptions, as well as having your posts shared and referenced by other bloggers. All of this equals more visibility and more traffic which are ...