As a marketer, when I think about successful viral campaigns I think of reliving your glory days with Yearbook Yourself or Will It Blend, both of which are targeted toward consumers. But what about B2B viral marketing? Recently MarketingSherpa highlighted some very successful viral campaigns that were able to help B2B marketers attract a new audience, cut through the clutter of various standard marketing efforts, and generate highly qualified leads. My favorite campaign featured was VeriSign's Liberty Fillmore, the Cart Whisperer. The idea was to connect with VeriSign's audience ...

We've been doing a lot of re-branding exercises here at Effect lately. Our graphic designer has been testing multiple new logo concepts. Yesterday he printed out some logo variations and taped them to the wall for us to look at and give feedback on. I found myself looking at the logos differently depending on where I saw them (online vs on the wall). In addition, having the wall logos spurred some lively conversations surrounding the new  ideas. It was interesting to see how some people perceived different design elements and it also gave us the opportunity to ask other people who came ...

"In the end, you make your reputation and you have your success based upon credibility and being able to provide people who are really hungry for information what they want." - Brit Hume Credibility is one of those things in life that can take years to build and only moments to destroy. With your Web site acting as a lasting first impression to your potential customers, it's important that your Web site help establish and maintain credibility for your business. Here are seven ways to avoid tarnishing your credibility via your Web site: Keep text short Web users, myself included, are ...