Chances are you have used an app built with Adobe Air technology. From organizing your Twitter stream to ordering pizza online, Adobe Air apps have been increasingly popular and have a wide array of uses.  When it comes to using Adobe Air apps to interact with your customers the possibilities are endless. Let's start with how Adobe Air works. The Basics Adobe Air which stands for Adobe Integrated Runtime was released in 2008. The technology allows developers to create rich internet applications (RIA's) that will work the same way across all operating systems (Windows, Mac, Linux, ...

Recently I found myself in the midst of a serious case of writers block. I was trying to write some content for a new Web site and rather than the text being short, punchy, and valuable I found myself droning on and on, paragraph after paragraph. It felt more like a 10th grade yawn-fest history report than engaging sales copy. Rather than continue to beat my head against the wall, I fell back on some techniques I had once learned about how to move beyond writers block in order to get the creative juices flowing again. 1. GET MOVING Run, jump, skip, or hop -  get your heart rate up ...

Remember those Klondike commercials with the catchy slogan "what would you do for a Klondike bar?" Well here's a new song to sing. "What would you do to increase Google traffic to your site by 733%?" Not as catchy, I know. But seriously what would you do for a gold mine of qualified traffic like that? How about give your left leg? Your first born child? You could but that is not really necessary. Instead you could just utilize some proven Search Engine Marketing techniques. Ready for an example? Let's look at Stoett, a retractable screen client we've been working with. When we ...

Before the explosion of social networking many people turned to reality shows to get their entertainment. They were obsessed over the persona's of certain characters and how the dramatic staged events would eventually play out. A funny thing happened with the rise of social media. Instead of looking to Hollywood for entertainment we found that learning about each other and catching a glimpse into the lives of our friends was far more interesting. According to our friends at MediaSauce (and Nielsen): "Facebook is up 700% in time spent and has over 200 million users - over 100 million ...

For years popular law firm Keller & Keller has taken a no-nonsense approach to marketing and growing their business. Through their uncanny commercials, memorable "tell them you mean business" slogan, and strong branding efforts they reached a pseudo-celebrity status which has allowed them to be top of mind with consumers and a true powerhouse personal injury law firm. In fact they have been named Indiana's Super Lawyers six years in a row and most recently obtained a $1.5 million dollar verdict on behalf of a client who was injured in a trucking accident. Getting Serious With The ...

Let's say you hire a salesman for your business. Upon hiring him you provide training, give him all the tools he will need, and then send him forth to do his job. However, you know it's not a one time thing. You know that for him, and ultimately your business to be successful, he will need ongoing training, continuing education, and his tools upgraded on a regular basis. This mindset of continually changing, measuring, and improving can also be called a proactive approach, and it's an essential lifeline to any business. In fact, flip through Fast Company's List of the 50 Most Innovative ...