If your business has a custom website design, and you haven’t been living under a rock for the past two years, chances are you have heard of Twitter. Twitter is a social media tool, that when used intelligently, can drive traffic to your site, increase brand awareness, and skyrocket your sales.

According to Wikipedia, “Twitter is a free social networking and micro-blogging service, that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.”

What this means for you, is the ability to communicate with others on an endless amount of topics related to your business as often as you like, and the potential for your sound-bite message to be viewed by more than 3 million Twitter users.

Twitter users like me, post Tweets about a variety of things like upcoming events, the release of new products/services, questions or suggestions, and links to cool articles or sites.

It’s important to keep in mind that Twitter is about real people. It is not a tool for spamming or cramming your marketing messages down the throats of those who could care less. To be successful with Twitter you need to commit to updating your tweets on a daily basis, be genuine, honest, and thought provoking, and realize the value of the relationships and connections you make via this social media tool.

If you are ready to take the plunge into Twitter or other social media applications, we are a Chicago web development company that has the expertise, understanding, and passion that you need to succeed.