Understand B2B Social Media in 60 seconds
May 15, 2012
Yes, social media marketing can be great. No, it’s not for everyone. Overall, the concept is really quite simple.
1. What is Social Media good for?
Awareness and what I will call “soft call-to-actions”.
49% say it is “very effective” in increasing brand or product awareness according to MarketingSherpa.
Soft call-to-actions are the steps potential customers take to buying. [...]
