One year after launching the new site, we are extremely happy with the site’s capabilities and presentation.

In fact, within three months of actively managing the content ourselves, we increased site traffic by 50%. The potential is nearly unlimited for our site thanks to the planning and structure Steve and his team put in place. - Communications Director, Zion Chapel

Client

Zion Chapel

Challenge

Zion wanted a clean, user-friendly site that would be a constantly updated hub of information for their church members and new visitors.  The website needed to grow and expand with the church. Their congregation was made up with many distinct groups that had separate needs for the website including some areas being password protected. In addition, Zion Chapel needs to be able to manage all of the website’s content with an easy-to-use content management system.

Strategy Mix

• !nsight Lab
  • Website Planning
• Construction
  • Presentation design
  • Content Management System
  • Programming
• Radar
  • Web Analytics

Solution

Zion partnered with Effect to create a site structure and presentation that is straight-forward for members and non-members. The new structure allowed each group within the church to have their own area of the website. Member sensitive information is password protected. The homepage featured a Flash presentation that quickly conveyed Zion’s core missions and encouraged visitors to explore the site.  Links to the most important information like the latest church bulletin or an audio file of the most recent sermon were also displayed on the homepage. The new site was built on a new intuitive content management system while tying into the currently existing sermon mp3s database.