Stoett Increases Success

stoett-website

Overall, we look at Effect as an integral part of our marketing team. We enjoy that we can have Effect take on certain tasks and run with them keeping our company’s best interests in mind. – Chris Stover, President, Stoett Industries

Results

  • Google traffic (from SEO) increased 733% in the first 15 months with improved search engine placement
  • Leads from Pay-Per-Click increased by 196% without any budget increase
  • 20% of visitors utilized the Find the Right Product tool

corporate marketing plan summary

Stoett’s retractable screen products are for upscale homeowners and commercial owners requiring quality, custom-built retractable screens for small to large unique applications. Stoett’s retractable screens make more usable space and provide shade & privacy, while retracting into a very discrete enclosure.

online objectives

  1. Present the product clearly.
  2. Use the website as a main marketing tool for both dealers and end-customers.
  3. Help prospective customers know which product is best for their application.
  4. Increase leads through improved search engine placement.

With the combination of a better website layout and the Find the Right Product tool, I think our customers are more clear on our product offerings and the custom size capabilities we can manufacture. – Chris Stover, President, Stoett Industries

solution

Step 1: !nsight Lab

We identified the best sources of information, gathered data, performed ROI tests and provided objective recommendations across all relevant facets of the web.

Step 2: Construction

We then implemented the new website, natural search engine optimization, and Pay-Per-Click campaigns according to our comprehensive plan. Effect planned all components for the website and managed all implementation at Effect – saving Stoett from any micromanaging. The presentation was aligned with Stoett objectives and branding.

Step 3: Radar

On an ongoing basis, Effect alerts Stoett of important changes that may affect Stoett’s strategy. Effect reports with monthly search engine optimization and Pay-Per-Click campaign summaries, ranking & traffic reports, as well as monthly ROI reports.

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