We described what our buyers wanted. Effect enhanced the vision with their expertise and delivered it without us micromanaging. Effect also identified specific online marketing options with positive ROI – helping us look before we leap. - Chad Root, President, Green Boomerang

Client

Green Boomerang Sustainable Handling and Storage Systems

Project

Position Green Boomerang to be the Travelocity of the packaging industry.

Strategy Mix

• !nsight Lab
  • Website Planning
  • Search Engine marketing research
• Construction
  • eCommerce
  • Content management system
  • Presentation design
  • Programming
• Radar
  • Web analytics
  • Consulting
  • Ongoing strategy evolution

Challenge

As an eco-conscious start-up looking to revolutionize the returnable packaging industry with their sustainable handling and storage systems, Green Boomerang needed a solid web strategy to serve as a foundation for their other marketing efforts and to set the stage for future growth.

We found Green Boomerang through an online search for the product we wanted. Green Boomerang turned out to be the most user-friendly site. -Ruth, Green Boomerang Customer

Solution

The core of the web strategy is positioning Green Boomerang as a one-stop eCommerce site. Green Boomerang features hundreds of products from various manufacturers. The site navigation was tailored to the mindset and search habits of engineers. It’s paramount that Green Boomerang help engineers quickly find and confirm the right product for their applications. Effect implemented an eCommerce platform with the ability to grow and expand alongside Green Boomerang. It will also faciliate a search engine-optimized website structure to leverage with a proactive SEO campaign.

Future plans for the website include the addition of an interactive tool that will aide the engineer in narrowing down product possibilities based on their application and some advanced GPS capabilities.

The new eCommerce site became the foundation for Green Boomerang’s overall marketing strategy. Engineers found the site hugely helpful because of it’s user-friendly navigation and the ability to order products from multiple manufacturers.