Representatives of our firm have all felt the new web site is much better than the old one. It positions us better with our target audience, has more user-friendly features for clients and prospective clients, and allows us to update information faster. - Marketing Director, Prestigious Firm (This organization wishes to remain anonymous.)

Challenge

This reputable fiscal management firm works with individuals with a large amount of available investment capital. With this level of stewardship, it is important to consistently present an organization as trustworthy, 100% competent, and wise. How does an organization inspire trust through a website?

Strategy Mix

• !nsight Lab
  • Website planning
• Construction
  • Presentation design
  • Video Production, editing, & web player
  • Programming
• Radar
  • Web analytics
  • Consulting

Solution

Among stark, text-laden competitor websites, this fiscal management firm transcended industry norms. Effect collaborated to design a website presentation that makes a human connection between the visitor and key executives with video. The large, panoramic homepage video allows visitors to experience the passion and competence of the firm’s key executives – giving them a sense of trust and familiarity with the firm’s team.