Effect put in place a very professional looking website… We now have a website that, I believe, in the long run will lead to significant traffic in our physical store and be a very helpful “research” tool for our clients and potential clients. -Marty Weaver, Business Development Manager

Client

Brandenberry Amish Furniture

Project

Establish credibility for a new brand of handcrafted Amish furniture.

Strategy Mix

• !nsight Lab
• Construction
  • Presentation design
  • Online catalog
  • Programming
  • eCommerce
  • Natural Search Engine Optimization
• Radar
  • Web analytics
  • Ongoing strategy evolution

Challenge

When Brandenberry, an emerging brand, entered the congested market of Amish furniture, they turned to Effect to help them leverage the web. They wanted to drive foot traffic to their bricks-and-mortar store and generate interest in the form of quote requests by showcasing their beautiful handcrafted furniture.

Solution

Effect created a new goal-focused website that channeled visitors toward one of three goals. Users could get directions and a map to the store, browse the online catalog to view products and request a quote, or sign up for the e-newsletter. Effect reinforced the new website with a strong SEO strategy to attract qualified visitors through Google.

Results

The new website successfully established Brandenberry as a high-end, handcrafted Amish furniture company. Through the user-friendly online catalog Brandenberry was able to generate interest and buzz which resulted in increased foot traffic at their bricks-and-mortar store, as well as many people requesting quotes online.

• 18% of visitors went to the contact page
• 50% of all visitors viewed at least one product in the online catalog
• Website ranked on the first page of Google for 85% of the target key phrases within three months, which is exceptionally quick for a new domain name