Client

Stoett Retractable Screens

Project

Increase leads through clarifying product offering and attracting qualified visitors.

Strategy Mix

• Ongoing strategy evolution
• Presentation design
• Programming
• Web analytics
• SEO
• PPC

Challenge

On the web first impressions are everything. So when Stoett wanted to increase the number of leads they were receiving, they partnered with Effect to clarify their product offering in hopes of making more lasting first impressions that would lead to sales. The mechanical nature of their retractable screens required a creative way for potential customers to instantly understand how their product worked and how it was different from lower-end, DIY versions. Stoett also needed a way to help guide visitors to the right product for their application.

Solution

Effect established a holistic web strategy for Stoett which included a new website and a prominent motion graphics presentation. Visitors immediately grasped the concept of how a retractable screen could provide them comfort and luxury in their home and that this was more than a “box-store” solution.

Effect also created an interactive tool to help customers find the right Stoett product for their application based on values they input like opening type and size. Under the hood, Effect designed a handful of tools to help Stoett streamline some of their internal processes which allowed them to save time and manpower.

To attract qualified traffic to the site, Effect employed a tactical search engine optimization (SEO) campaign along with pay-per-click (PPC) ads. On an ongoing basis Effect and Stoett continued to evolve the web strategy to achieve growth.

Results

The new website and correlating tools became the foundation for Stoett’s overall marketing strategy. They were able to achieve their goal of clarifying how their products worked and functioned and thus increased leads.  ”Because of the combination of a better website layout and the Find the Right Product tool I think our customers are more clear on our product offerings and the custom size capabilities we can manufacture,” said Chris Stover, President.

• New website had a very low rate of people who immediately left the site, a direct result of SEO and PPC efforts to attract qualified traffic
• 20% of visitors utilized the Find the Right Product tool
• Traffic from Google increased 733%
• Website was consistently in the top spot on Google for Stoett’s most competitive key phrases