Client

Elk Components

“Virtually every customer, vendor, bank, lawyer and potential employee has checked out our website prior to visiting. All of them were impressed and felt a sense of elegance while visiting. It has dignified our various value propositions and helped to establish our brand.” -Tom Koroch, President, Elk Components

Project

Clarify product offering while positioning Elk Components as a leader in their industry.

Strategy Mix

• !nsight Lab
• Construction
  • Presentation design
  • Programming
  • Ordering tutorial video
• Radar
  • Web analytics

Challenge

Elk Components wanted a website that would further establish them as a leading hardwood product distributor and provide a way for their customers to purchase online.

Solution

Elk Components chose to partner with Effect because they knew Effect created highly-professional sites with functionality that contributed to goals. The new website showcased their product offering clearly with a widescreen slideshow on the homepage. The user-centric design channeled visitors into the area(s) they were interested in by clearly presenting the three distinct departments of Elk Components. Effect also created a video tutorial that showed customers how easy the new ordering system was to use.

Results

The new website was a consistent, beautiful presentation that effectively educated customers on their offering. Elk Components valued the new website as one of their most important sales tool when generating new business.