Client

Elk Components

Project

Clarify product offering while positioning Elk Components as a leader in their industry.

Strategy Mix

• Strategy planning
• Presentation design
• Programming
• Web analytics
• Screen demo

Challenge

Elk Components wanted a website that would further establish them as a leading hardwood product distributor and provide a way for their customers to purchase online.

Solution

Elk Components chose to partner with Effect because they knew Effect created highly-professional sites with functionality that contributed to goals. The new website showcased their product offering clearly. The user-centric design naturally channeled visitors into the area(s) they were interested in. Effect also created a video tutorial that showed customers how easy the new ordering system was to use.

Results

The new website was a consistent, beautiful presentation that effectively educated customers on their offering. Elk Components valued the new website as one of their most important sales tool when generating new business. “Virtually every customer, vendor, bank, lawyer and potential employee has checked out our website prior to visiting. All of them were impressed and felt a sense of elegance while visiting. It has dignified our various value propositions and helped to establish our brand,” said Tom Koroch, President.