Client

Chaneco

Project

Effective eCommerce site

Strategy Mix

• Initial strategy planning
• Presentation design
• Programming
• Ecommerce
• Content management system

Challenge

Chaneco was the leading orthopedic footwear company in the UK but their growth potential was limited without an effective eCommerce site.

Solution

Effect partnered with Chaneco to develop an eCommerce site that would make the ordering experience very simple. Because most of Chaneco’s products are made to order, customers could easily choose from a number of custom options. Effect also developed the eCommerce site to integrate with Chaneco’s internal inventory system, thus streamlining the ordering process all the way to the manufacturing process.

Results

Chaneco’s eCommerce site was easy to use and conveyed their high level of professionalism which made their customers comfortable ordering online. One competitor started buying products directly from Chaneco because they didn’t want to compete with the new site. “The result has been tremendous! Within the first month of our redesign, we’ve acquired new hospital accounts, new European distributors, and many catalog requests,” said David Atherall, IT Director.