Client

Stoett Retractable Screens

Project

Increase leads through clarifying product offering and attracting qualified visitors.

Strategy Mix

• Ongoing strategy evolution
• Presentation design
• Programming
• Web analytics
• SEO
• PPC

Challenge

On the web first impressions are everything. So when Stoett wanted to increase the number of leads they were receiving, they partnered with Effect to clarify their product offering in hopes of making more lasting first impressions that would lead to sales. The mechanical nature of their retractable screens required a creative way for potential customers to instantly understand how their product worked and how it was different from lower-end, DIY versions. Stoett also needed a way to help guide visitors to the right product for their application.

Solution

Effect established a holistic web strategy for Stoett which included a new website and a prominent motion graphics presentation. Visitors immediately grasped the concept of how a retractable screen could provide them comfort and luxury in their home and that this was more than a “box-store” solution.

Effect also created an interactive tool to help customers find the right Stoett product for their application based on values they input like opening type and size. Under the hood, Effect designed a handful of tools to help Stoett streamline some of their internal processes which allowed them to save time and manpower.

To attract qualified traffic to the site, Effect employed a tactical search engine optimization (SEO) campaign along with pay-per-click (PPC) ads. On an ongoing basis Effect and Stoett continued to evolve the web strategy to achieve growth.

Results

The new website and correlating tools became the foundation for Stoett’s overall marketing strategy. They were able to achieve their goal of clarifying how their products worked and functioned and thus increased leads.  ”Because of the combination of a better website layout and the Find the Right Product tool I think our customers are more clear on our product offerings and the custom size capabilities we can manufacture,” said Chris Stover, President.

• New website had a very low rate of people who immediately left the site, a direct result of SEO and PPC efforts to attract qualified traffic
• 20% of visitors utilized the Find the Right Product tool
• Traffic from Google increased 733%
• Website was consistently in the top spot on Google for Stoett’s most competitive key phrases

Client

Smekens Education

Project

Establish Smekens Education as the leader in teacher training and resources in the Midwest.

Strategy Mix

• Strategy planning
• Ongoing strategy evolution
• Presentation design
• eCommerce
• Programming
• Web analytics

Challenge

As more teachers have turned to the web for resources for their classrooms, Smekens Education knew that to achieve their goal of being the leader in their industry, that they’d have to more effectively engage teachers online. Smekens wanted to increase online sales and registrations for their training seminars.

Solution

Smekens partnered with Effect to create a new website which included two separate parts. One part called the Literacy Store, was an eCommerce site which featured easy-to-follow navigation and the capability of having special sales and discounts. The other part highlighted Smekens teaching seminars and consulting services. Effect also created the Idea Library, an interactive social tool for teachers to post and share ideas for the classroom.

Results

The new website achieved Smekens’ goals of growing online sales plus increased the demand for their seminars. “Online sales far surpassed any previous online sales – goal accomplished! Our customers are impressed by the site and we are always getting good feedback,” said Brady Smekens, Vice President.

Client

Brandenberry Amish Furniture

Project

Establish credibility for a new brand of handcrafted Amish furniture.

Strategy Mix

• Ongoing strategy evolution
• Presentation design
• Online catalog
• Programming
• Web analytics
• SEO

Challenge

When Brandenberry, an emerging brand, entered the congested market of Amish furniture, they turned to Effect to help them leverage the web. They wanted to drive foot traffic to their bricks-and-mortar store and generate interest in the form of quote requests by showcasing their beautiful handcrafted furniture.

Solution

Effect created a new goal-focused website that channeled visitors toward one of three goals. Users could get directions and a map to the store, browse the online catalog to view products and request a quote, or sign up for the enewsletter. Effect reinforced the new website with a strong SEO strategy to attract qualified visitors through Google.

Results

The new website successfully established Brandenberry as a high-end, handcrafted Amish furniture company. Through the user-friendly online catalog Brandenberry was able to generate interest and buzz which resulted in increased foot traffic at their bricks-and-mortar store, as well as many people requesting quotes online.

• 18% of visitors went to the contact page
• 50% of all visitors viewed at least one product in the online catalog
• Website ranked on the first page of Google for 85% of the target key phrases within three months, which is very quick for a brand new domain name

Client

Elk Components

Project

Clarify product offering while positioning Elk Components as a leader in their industry.

Strategy Mix

• Strategy planning
• Presentation design
• Programming
• Web analytics
• Screen demo

Challenge

Elk Components wanted a website that would further establish them as a leading hardwood product distributor and provide a way for their customers to purchase online.

Solution

Elk Components chose to partner with Effect because they knew Effect created highly-professional sites with functionality that contributed to goals. The new website showcased their product offering clearly. The user-centric design naturally channeled visitors into the area(s) they were interested in. Effect also created a video tutorial that showed customers how easy the new ordering system was to use.

Results

The new website was a consistent, beautiful presentation that effectively educated customers on their offering. Elk Components valued the new website as one of their most important sales tool when generating new business. “Virtually every customer, vendor, bank, lawyer and potential employee has checked out our website prior to visiting. All of them were impressed and felt a sense of elegance while visiting. It has dignified our various value propositions and helped to establish our brand,” said Tom Koroch, President.

Client

Chaneco

Project

Effective eCommerce site

Strategy Mix

• Initial strategy planning
• Presentation design
• Programming
• Ecommerce
• Content management system

Challenge

Chaneco was the leading orthopedic footwear company in the UK but their growth potential was limited without an effective eCommerce site.

Solution

Effect partnered with Chaneco to develop an eCommerce site that would make the ordering experience very simple. Because most of Chaneco’s products are made to order, customers could easily choose from a number of custom options. Effect also developed the eCommerce site to integrate with Chaneco’s internal inventory system, thus streamlining the ordering process all the way to the manufacturing process.

Results

Chaneco’s eCommerce site was easy to use and conveyed their high level of professionalism which made their customers comfortable ordering online. One competitor started buying products directly from Chaneco because they didn’t want to compete with the new site. “The result has been tremendous! Within the first month of our redesign, we’ve acquired new hospital accounts, new European distributors, and many catalog requests,” said David Atherall, IT Director.