Web Agency Publishes White Paper on Integrated Marketing

admin — Wed, 30 Sep 2009 20:04:20 +0000

Marketing executives who want to lead their organizations to greater brand awareness and increased sales now have access to a new resource.

Goshen, Indiana (September 28, 2009) Today Effect Web Agency published their new white paper The Role of the Web in Integrated Marketing to help marketing executives make informed choices when it comes to leveraging the full power of the web.

“Most marketing directors know that the web is vital to their organization’s success, however they struggle with exactly how to make the web the cornerstone of their integrated efforts. Our new white paper addresses the four components marketing directors should include to ensure their web strategy is a success,” said Steve Schmidt, President.

The Role of the Web in Integrated Marketing focuses on ways marketers can connect with their audiences in meaningful, interactive ways by blending together tools such as a corporate websites, blogs, social media, search marketing, mobile applications, and video.

The free white paper is the first of many in a series designed to help marketing directors make the most out of the web. It is available for download on Effect Web Agency’s newly launched website.

About Effect Web Agency: Effect partners with growth-oriented companies to achieve their full potential online through their results-driven approach.

Contact:

Jillian Koeneman
Account and Social Media Director
Effect Web Agency
http://www.effectwebagency.com
Press Inquiries: jillian@effectwebagency.com
Sales Inquiries: Contact Us

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Web Agency Moves Beyond the Traditional

admin — Thu, 10 Sep 2009 19:14:21 +0000

Overwhelmed by new media and pressure to deliver roi, marketers turn to Effect Web Agency to help leverage the web and grow their businesses.

Goshen, Indiana (September 23, 2009) The web has become the central hub for all marketing communications, however more than 60% of marketing executives feel their companies are falling behind in the digital marketing realm, according to a 2009 study of marketing executives. Those marketing professionals now have a new strategy partner. Effect, a full-service web agency, launched their website today at effectwebagency.com.

“We understand the mounting challenges that marketers face in today’s economy. Top companies need to carefully craft brand experiences across media platforms. A comprehensive web strategy plays an essential role in the overall marketing plan. Not only does Effect create the online experience, we empower companies with tools to track results and measure ROI across all of their media mix,” said Steve Schmidt, President.

Effect also helps marketers acquire new customers and connect with existing customers through a custom blend of corporate websites, microsites, blogs, social media networks, search marketing, mobile applications, web video and more.

The new website also features a fresh logo which represents Effect’s committment to helping companies grow by utilizing a results-based approach.